Provoking action from your audience depends on creative ideas and clean execution. Sharing relevant industry stories and experience on your LinkedIn page can inspire your followers not only to read or engage with your brand but to share your content with others. Patel himself demonstrates that LinkedIn loves content creators who specialise and publish their take on what’s happening in a given industry, through videos, streaming events, or commentary. You value their time … you want them to see you as a person of influence and intelligence - someone who deserves respect.” The group consists of mentors, mentees, influencers, professionals, people of high net worth and power. “Think of your LinkedIn network as a mastermind of trusted friends. You can share this content across multiple platforms as you implement a broader social media strategy, but anticipate how it will be helpful to professionals, job seekers, and recruiters.Īs Neil Patel writes in his article on creating engagement through LinkedIn : In terms of the content you produce for LinkedIn, remember that quality -rather than quantity-is more important for driving traffic to your website.
As such, corporate strategy for Linkedin should be content targeted and personalised for career-focused followers, who also want every like/mention/share they can get. As an audience, they are more likely to care about a brand’s influence and expertise than photographs of food, quirky one-liners, or what furniture a neighbour has for sale. LinkedIn remains a platform for people who want to organise and grow professional relationships. LinkedIn, Facebook and Twitter drive 90% of social traffic to corporate websites, with LinkedIn claiming to generate approximately half of all traffic studied. It’s overwhelming to build a marketing strategy for every popular social platform available to your audience.
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